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Import to Kontent

If your company has been on the market for some time, it has most likely piled a lot of content already. With the existing content, moving to a different CMS doesn't mean that you need to create everything from scratch. Migrate to Kontent and make the start easier for you.

Importing content also gives you a great opportunity to review what content your company has. Verify that the content is still relevant and update it as necessary.

Table of contents

    Key points

    • Kontent is an API-first product so migrating content to it is possible. You can use different ways to achieve that.
    • For the import, choose one of the tools available or use the Management API.
    • Use migration as an opportunity to do a content audit where you evaluate what content is still relevant.

    Import what makes sense

    Avoid the fluff in your existing content and do a proper content audit before the migration. Not the one where you check just the broken links but the one where you make sure that your existing content isn't ROT (redundant, outdated, and full of trivial content). Why would you import content no one needs?

    Have you just started with Kontent?

    For Kontent beginners, we recommend that you go through the whole Set up Kontent section from the beginning. We will guide you through the initial Kontent configuration. If you have more complex needs, we can offer also our professional servicesOpens in a new window to help you along the way.

    Check your web analytics to see your top content types and content items. Analyze how your current content serves these search queries and how it helps you achieve your goals.

    Another great activity is holding an internal content modeling workshop to see if your content model serves different channels, devices, and users. You might discover that you have great content for conversational interfaces but you can't use it because of the way it was modeled a few years back. Or that your content works well on a website but isn't a good fit for voice interfaces or home assistants.

    Migration tools

    Importing to Kontent can be done using one of the tools available for it.

    Management API

    For more complex migrations, use the Management API. It will give you the flexibility of importing content with a more complicated structure and logic, which is typically the case when migrating higher volumes of content.

    Write a script or an application that will parse the content from its original format and send it to Kontent in JSON. The original content can be in any format, for example:

    • A database from another CMS such as WordPress
    • An XML file
    • A CSV file
    • A text file

    To enable the Management API:

    1. Go to .
    2. Under Environment settings, switch to API keys.
    3. On the Management API card, toggle the Inactive switch to activate the API.
    4. Copy the API key.

    You will use the API key to authenticate your requests.

    What's next?

    Choosing the right tool for importing content will save you time when setting up Kontent.