In this world, your customers expect your content wherever they are and on whatever device they have at hand. They may sit behind their computer screen, stand on a train with a phone in one hand, or drive a car while using a hands-free voice assistant.Reaching your customers in all these situations requires a well-thought-out strategy supporting various channels. That’s what omnichannel content strategy is about. Dive deeper into how to approach the matter and get the knowledge base for creating a successful omnichannel content strategy.
Discover what content strategy is and how it helps to make your content operations more efficient and reach the intended audience at the right time.
Companies realize they should be “doing content strategy” but they don’t know exactly what it means. There are several content strategy areas, so it’s not that obvious.
You need to reach your customers wherever they are and on whatever device they’re using. That’s hard to do with a website as the only communication channel. Discover how omnichannel publishing can help with that and how it influences your content strategy.
Each content strategy is different. However, there are some common steps to take when creating any content strategy. See the general overview and tailor the steps to your particular needs.
Content strategy drives content operations. But what are they, content operations? How do enterprises approach content creation? And what do content operations actually consist of?